However perhaps more brands will finally feel the pressure to hold a mirror to themselves and see how they measure up in emitting greenhouse gases and feel the need to do something about it. You have to admire when a star rebukes trends and marches to the beat of their own fashion drum. Every day right now is spent dreaming up a different detail for the production of this tour. I've been working on special video content, looking at lighting renders, finessing the setlist, and collaborating on sketches for beautiful new costumes, Rogers.
but the was the real attention grabber with a cloud of sheer fabric in the same print sitting atop a with a dramatic train flaring out behind her. As we saw more of our guests gravitating towards the sport she it was only natural to create a collection that delivers everything they have come to love expect and feel from our gear tailored specifically for the needs.
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A deeper dive into the shows reveals that at the very least there were some welcome changes that we might hopefully see implemented as fashion month unfurls in whatever form in September. Number one is sustainability: fashion week has pledged to be fully zero by 2024 and eco friendliness is clearly a priority for many of the designers who showed.
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Some of the international buyers were drawn by the dual appeal of attending fashion week alongside trade show seek which ran July the two events have previously been held at different times. brands on the fashion week schedule were excited to see more buyers. In celebration of earth month we're highlighting the brands putting eco friendly practices at the forefront of their business. Yes the notion of sustainable fashion often times feels like an oxymoron but there are several creators who are thoughtfully sharing their craft with the world.
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