Here’s a list of the top CRM platforms for real estate professionals in 2025, categorized by need and agent type.

? Best Real Estate CRM Software (2025)

? 1. Follow Up Boss

• Best overall for solo agents and small teams

• Excellent lead routing, automation, and texting

• Integrates with Zillow, Realtor.com, Facebook, and more

✅ Pros:

• Easy to use, clean UI

• Fast lead response tools (auto-texts, email drip)

• Powerful mobile app

? Cons:

• No built-in transaction management

• Mid-tier pricing

? Starts at $69/month

? 2. LionDesk

• Budget-friendly CRM with video texting

• Good for agents needing multi-channel follow-up (email, calls, video, SMS)

✅ Pros:

• Video emails & texts

• Drip campaigns & lead scoring

• Affordable pricing tiers

? Cons:

• Less polished UI

• Fewer high-end features for teams

? Starts at $25/month

? 3. kvCORE (by Inside Real Estate)

• Best all-in-one solution for brokerages & teams

• Includes CRM, IDX website, lead gen, automation

✅ Pros:

• Smart CRM + marketing engine

• Great for team lead distribution

• Built-in website & landing page builder

? Cons:

• Requires training to use fully

• Higher cost if not broker-sponsored

? Varies (often included in brokerage fees)

? 4. BoomTown

• Top choice for large teams & high-volume agents

• Includes CRM + IDX website + paid lead gen campaigns

✅ Pros:

• Proven lead conversion system

• AI-driven smart drips

• Great reporting and analytics

? Cons:

• Expensive

• Overkill for solo agents

? Starts around $750/month

? 5. Real Geeks

• Lead gen-focused CRM with IDX

• Offers customizable websites + backend CRM

✅ Pros:

• Effective PPC integration

• Easy to use, fast setup

• Integrated SMS and autoresponders

? Cons:

• Dated UI compared to newer CRMs

• Less automation than kvCORE or BoomTown

? Starts at $299/month

? 6. Top Producer X

• Legacy CRM with modern refresh

• Great for long-term client follow-up and nurturing

✅ Pros:

• Built-in MLS property search tools

• Automated follow-up plans

• Real estate-specific workflows

? Cons:

• Interface not as intuitive

• Fewer new features than competitors

? Starts at $60/month

? 7. Wise Agent

• Best value CRM for solo agents

• Combines CRM, transaction management, and marketing

✅ Pros:

• Easy-to-use interface

• Built-in scheduler, document storage

• Strong customer support

? Cons:

• Basic analytics

• Limited design customization

? Starts at $29/month

⚙️ Key Features to Look for in a Real Estate CRM

? CRM Recommendation by Agent Type